BBC Media Action is the BBC’s international development charity. We use the power of media and communication to help reduce poverty and support people in understanding their rights. Our aim is to inform, connect and empower people around the world.
We work in partnership with broadcasters, governments, non-governmental organisations and donors to share reliable, timely and useful information. Our projects reach over 200 million people in 28 countries and are made up of debate shows, dramas, radio and TV programmes, public service announcements, mobile phone services and face-to-face communication.
We also provide mentoring and training for journalists and development professionals. An extensive research and evaluation process underpins all that we do; it strengthens our work, helps us to evaluate impact and reach and increasingly contributes to the exchange of ideas in the policy sphere. Our overarching goal is to help people make sense of events, engage in dialogue and take action to improve their lives.
Institutional Representative: Anna Godfrey, Head of Evidence
Anna is the Head of Evidence at BBC Media Action, and she leads our evidence work on the role of media and communication in social change across the fields of health, governance and resilience. Overseeing the analysis team and building research partnerships, this work seeks to understand better what works in our projects for who and why – or why not. Anna joined Media Action in 2005 and prior to her current role she was Head of Research Programmes overseeing research teams across Africa, Asia and the Middle East.
Previously, Anna worked with the Ministry of Defence where she specialised in leading research in conflict and post-conflict societies. Her earlier work included consultancy to inform government policy. She read Mathematics at The University of Sheffield and holds a post-graduate qualification in Applied Statistics.
BBC Media Action is the BBC’s international development charity. We use the power of media and communication to help reduce poverty and support people in understanding their rights. Our aim is to inform, connect and empower people around the world. We work in partnership with broadcasters, governments, non-governmental organisations and donors to share reliable, timely and useful information. Our projects reach over 200 million people in 28 countries and are made up of debate shows, dramas, radio and TV programmes, public service announcements, mobile phone services and face-to-face communication. We also provide mentoring and training for journalists and development professionals.…