Brief 38: Diminishing the Effectiveness of Vote-Buying Through Voter Education

In the lead-up to the 2014 elections, Green and Vasudevan hired an Indian agency to script and record advertisements to discourage voting for vote-buying parties. The advertisements were skits in which actors discussed why vote-buying politicians were untrustworthy and unlikely to make good on their promises. The 60-second spots were recorded in Hindi and four regional languages (Kannada, Marathi, Oriya, and Telugu). The authors chose 60 AIR stations covering 665 ACs in ten states.