The authors conducted their study in three constituencies selected to include communities that were electorally competitive or strongholds for either of the major parties. They videotaped and edited the debates to show 1,991 respondents different portions of the debates on smartphones. The treatment entailed showing respondents different combinations of segments. In one treatment condition (N=391), participants watched only the personal background segment. In another treatment condition (N=409), participants only viewed the policy segment.