The sample for the study was composed of 250 villages–each with an average population of roughly 1,000 people–selected from ten districts spanning northern, northeastern, eastern, central, and western Afghanistan (southern areas were excluded due to security concerns). Half of the villages was randomly assigned to hold district elections and the other half to hold at-large elections. Under district elections, the village was split into geographically-defined districts and each villager could only vote for a single candidate residing in the same district.
In the lead-up to the 2014 elections, Green and Vasudevan hired an Indian agency to script and record advertisements to discourage voting for vote-buying parties. The advertisements were skits in which actors discussed why vote-buying politicians were untrustworthy and unlikely to make good on their promises. The 60-second spots were recorded in Hindi and four regional languages (Kannada, Marathi, Oriya, and Telugu). The authors chose 60 AIR stations covering 665 ACs in ten states.