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Citizens at the Council: Comparing the Impact of Mediated Information and First-Hand Experience on Voter Turnout in Municipal Elections

Principal Investigators: Marcus Holmlund, Malte Lierl

Research Design:

The researchers carry out a survey experiment with voting-age citizens in 118 rural municipalities. Respondents are asked about their preference between two imaginary mayoral candidates, who are characterized by eight randomly varied attributes, along which the two candidates may or may not differ. Furthermore, respondents are asked about the extent to which their preference might be altered by additional information about the candidates, and about the types of information that would have the greatest influence over their preference.