The World Bank’s Global INsights Initiative (GINI), which launched in October 2015, works with World Bank teams and with government clients to incorporate behavioral and social insights from economics, psychology, political science, and related fields into project design, to streamline the implementation of projects, and to evaluate the impact of interventions inspired by these insights. The 2015 World Development Report: Mind, Society, and Behavior demonstrates that a more realistic understanding of choice and behavior can make development interventions much more effective. After all, people think fast and often automatically, respond strongly to social incentives, and use mental models or specific worldviews to interpret information and perceptions. Development policy is due for a redesign based on these insights, and GINI aims to do just that.

Institutional Representative: Julian Jamison

Institution / Affiliation : Global Insights Initiative (GINI) at The World Bank